While aiming to evoke positive emotions, it's equally important to avoid elements that can trigger negative emotions:
Avoid Over-Selling: Being too pushy can come off as desperate and annoying. Steer Clear of Negative Language: Words like "last chance," "don't miss out," or "urgent" can create unnecessary stress. Beware of Poor Design: Cluttered layouts and low-quality images can make your emails look unprofessional. Respect Privacy: Over-personalization can sometimes feel invasive. Strike a balance to ensure recipients feel valued but not watched.