Email marketing platforms often come with built-in analytics tools. Use these to track key metrics such as:
1. Open Rates: Indicates the effectiveness of your subject line and sender name. 2. Click-Through Rates (CTR): Shows how engaging your content and CTAs are. 3. Conversion Rates: Measures the ultimate effectiveness of your email in driving desired actions. 4. Bounce Rates: Helps identify issues with your email list quality.
Analyzing these metrics enables you to make data-driven decisions and refine your email marketing strategy.