To make the most out of benchmarks, follow these steps:
1. Set Realistic Goals: Use benchmarks to set achievable targets for your campaigns. 2. Compare and Analyze: Regularly compare your metrics against industry benchmarks to identify areas for improvement. 3. Segment and Personalize: Tailor your emails based on recipient data to improve engagement metrics. 4. A/B Testing: Conduct A/B tests to determine what works best for your audience and refine your strategy accordingly.