When using heading tags in your email marketing, follow these best practices:
Start with H1: Use an H1 tag for the main headline of your email. This should be the most prominent text, grabbing the reader’s attention immediately. Subheadings with H2 and H3: Use H2 tags for primary subheadings and H3 tags for secondary subheadings. This creates a clear structure and flow. Consistency: Be consistent in your use of heading tags throughout your email to maintain a coherent structure. Limit the Number of Headings: Don’t overdo it. Use headings judiciously to highlight key sections without overwhelming the reader.