Segmentation is the process of dividing your email list into smaller, more targeted groups based on specific criteria. By using input data, you can create segments such as:
Demographic Segmentation: Based on age, gender, location, etc. Behavioral Segmentation: Based on user behavior such as open rates, click-through rates, and browsing history. Transactional Segmentation: Based on purchase history and spending patterns.
Segmentation allows you to send more relevant and personalized emails, which can significantly improve engagement and conversion rates.