Segmentation is crucial for the success of any email marketing campaign. InsideView helps you create highly targeted segments by providing actionable data. Here’s how you can use it:
Demographic Segmentation: Segment your audience based on demographic information such as age, gender, and location. Firmographic Segmentation: Use firmographic data like company size, industry, and revenue to create segments that align with your business goals. Behavioral Segmentation: Segment your audience based on their online behavior, preferences, and engagement levels. Event-Based Segmentation: Create segments based on significant events or changes within your target accounts, which can trigger personalized email campaigns.