Once you have gathered data on website interactions, you can use it to optimize your email marketing strategy in several ways:
Segment your audience based on their behavior to send more personalized and targeted emails. Identify which types of content or offers are most effective and focus on replicating that success. Use A/B testing to experiment with different email elements and determine what drives the best results. Refine your call-to-actions (CTAs) to make them more compelling and aligned with user interests.