Some key interactions that you should consider tracking include:
Click-through rates: Measure how many users clicked on links within your emails. Conversion rates: Determine the percentage of email recipients who completed a desired action, such as making a purchase or signing up for a newsletter. Bounce rates: Understand the percentage of users who leave your website after viewing only one page. Time spent on site: Gauge how long users are staying on your website after clicking through from an email. Page views: Track the number of pages viewed by users who arrived via your email campaigns.