Segmentation is breaking down your email list into smaller, more targeted groups based on personal information fields. Here are some segmentation strategies:
- Demographic Segmentation: Divide your audience based on age, gender, or location. - Behavioral Segmentation: Segment based on past interactions with your emails or website. - Interest-Based Segmentation: Use preferences to tailor content to subscriber interests. - Lifecycle Stage Segmentation: Send different emails to new subscribers, loyal customers, and inactive users.