Segmentation involves dividing your email list into smaller, more targeted groups. By segmenting your list, you can create customized content that resonates with each group. Here are some common segmentation criteria:
Demographics: Segment by age, gender, location, or income level. Behavior: Segment based on past purchases, browsing history, or engagement with previous emails. Interests: Segment based on specific interests or preferences indicated by the recipient. Engagement Level: Segment by how engaged recipients are with your emails (e.g., frequent openers vs. inactive subscribers).