Segmentation involves dividing your email list into smaller groups based on specific criteria. Here’s how you can use the collected user details for segmentation:
Demographic Segmentation: Create segments based on age, gender, or location. Behavioral Segmentation: Segment users based on their purchase history or website behavior. Psychographic Segmentation: Group users by their interests, values, and lifestyle choices. Transactional Segmentation: Segment based on past purchases and spending patterns.