Keep it Concise: Meta descriptions should be brief and to the point, ideally between 50-150 characters. This ensures that the entire message is visible in most email clients.
Be Descriptive: Clearly state what the email is about. Avoid vague language and make sure the description provides a good summary of the email content.
Use Actionable Language: Encourage recipients to take action by using verbs like "discover," "learn," "get," or "find out." This creates a sense of urgency and curiosity.
Include Keywords: Use relevant keywords that resonate with your audience. This not only helps with search engine optimization but also makes your email more identifiable.
Personalize When Possible: Including the recipient's name or other personalized elements can make the meta description more engaging and relevant.