When using pivot tables for email marketing, consider including the following metrics:
Open Rate: Percentage of recipients who opened your email. Click-Through Rate: Percentage of recipients who clicked on a link within your email. Conversion Rate: Percentage of recipients who completed a desired action, such as making a purchase or signing up for a newsletter. Bounce Rate: Percentage of emails that could not be delivered to the recipient's inbox. Unsubscribe Rate: Percentage of recipients who unsubscribed from your mailing list.