Writing an effective preview snippet involves several best practices:
Keep it Short: Aim for around 40-50 characters. This ensures that your message is fully visible in most email clients. Complement the Subject Line: The snippet should add value to the subject line, not repeat it. Use it to provide additional context or highlight key points. Include a Call-to-Action: Encourage recipients to open the email by using action-oriented language. Personalize: Use the recipient's name or other personalized elements to make the snippet more engaging. Avoid Spam Triggers: Refrain from using all caps, excessive punctuation, or spammy words that could land your email in the spam folder.