IMAP vs. POP3: Which is Better for Email Marketing?
While both IMAP and POP3 are email protocols, they serve different purposes. POP3 downloads emails to a single device and deletes them from the server, which is not ideal for email marketing professionals who need access to their emails from multiple devices. IMAP, on the other hand, keeps emails on the server, allowing for synchronized access. For email marketing, IMAP is the preferred choice due to its superior flexibility and functionality.