Email marketing is commercially viable due to its ability to deliver personalized, targeted messages directly to consumers' inboxes. This direct line of communication allows businesses to reach their audience with tailored content that can boost customer engagement and conversion rates. Moreover, email marketing is cost-effective. Compared to traditional marketing channels, it requires a relatively low investment while offering a high return on investment (ROI). According to various studies, email marketing can yield an ROI of up to 4,400%, making it an attractive option for businesses of all sizes.