Some businesses consider bringing email marketing in-house to reduce dependency on vendors. While this approach offers more control, it also comes with its own set of challenges:
Resource Intensive: Managing email marketing in-house requires significant resources, including skilled personnel and technology infrastructure. Complexity: Handling aspects like compliance, deliverability, and analytics can be complex and time-consuming. Cost: The initial setup and ongoing maintenance costs can be high, making it a less attractive option for smaller businesses.
Ultimately, the decision to go in-house or rely on vendors depends on your specific needs, resources, and risk tolerance.