While relying on a vendor has its advantages, there are also several risks:
Service Disruption: If the vendor experiences downtime or technical issues, your email campaigns could be affected. Cost: Vendors can be expensive, and costs can escalate as your needs grow. Switching vendors can also incur additional costs. Data Security: Storing your data with a third party always comes with security risks. It's crucial to ensure that the vendor has robust security measures in place. Vendor Lock-In: Migrating away from a vendor can be challenging due to proprietary formats or integration complexities.