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Should You Send Emails on Weekends?

Sending emails on weekends can be a double-edged sword. While weekends may have lower competition in the inbox, engagement rates can vary:
B2C Emails: Consumer-focused emails may perform well on weekends when people have more free time.
B2B Emails: Business-focused emails might see lower engagement as professionals are typically off work.
Again, testing and analyzing your specific audience's behavior is crucial.

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