regularly review metrics

What actions should you take based on the metrics?

Analyzing metrics is only useful if you take action based on the insights gained. Here are some steps you might consider:
1. Improve Subject Lines: If your open rates are low, consider A/B testing different subject lines to see what resonates better with your audience.
2. Enhance Email Content: Low click-through rates might indicate that your content isn’t engaging enough. Experiment with different types of content, such as videos, infographics, or interactive elements.
3. Optimize for Mobile: If you notice that a significant portion of your audience is opening emails on mobile devices, ensure that your emails are mobile-friendly.
4. Clean Your Email List: High bounce rates or spam complaints may necessitate cleaning your email list to remove invalid or uninterested subscribers.
5. Segment Your Audience: If you see varying metrics across different segments, consider further segmenting your audience to deliver more targeted content.

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