What are the key email marketing metrics to track?
Several key metrics should be on your radar:
1. Open Rate: This metric indicates the percentage of recipients who opened your email. A high open rate suggests compelling subject lines and strong brand recognition. 2. Click-Through Rate (CTR): This tells you how many people clicked on a link within your email. It’s a direct measure of engagement and interest in your content. 3. Conversion Rate: This measures the percentage of recipients who completed a desired action, such as making a purchase or filling out a form. 4. Bounce Rate: This shows the percentage of emails that were not delivered. A high bounce rate could indicate issues with your email list quality. 5. Unsubscribe Rate: This indicates how many recipients opted out of your mailing list. Monitoring this helps you understand whether your content is resonating with your audience. 6. Spam Complaints: This metric shows how many recipients marked your email as spam. Keeping this low is crucial for maintaining a good sender reputation. 7. List Growth Rate: This measures how quickly your email list is growing, taking into account new subscribers and unsubscribes.