How can you use A/B testing to improve your metrics?
A/B testing, or split testing, involves sending two variations of an email to different segments of your audience to see which performs better. This method can be used to test various elements of your email, including subject lines, images, CTAs, and content layout. By comparing the performance of each version, you can gain valuable insights into what resonates best with your audience, enabling you to optimize future campaigns for better performance.