What Actions to Take if Your Complaint Rate is High?
If you notice that your complaint rate is high, immediate action is required:
Audit Your Content: Review your recent emails to identify any issues or patterns that could be causing complaints. Survey Your Audience: Conduct surveys to understand what your audience likes and dislikes about your emails. Update Your Lists: Remove any email addresses that have generated complaints or appear to be problematic. Re-evaluate Frequency: Adjust how often you are sending emails to ensure you are not overwhelming your subscribers.