Several factors can affect your email reputation, including:
- Volume of Emails Sent: Sending a large volume of emails in a short time can trigger spam filters. - Quality of Email List: Using an outdated or purchased email list can lead to high bounce rates and spam complaints. - Content Quality: Poorly written or irrelevant content can lead to low engagement and high unsubscribe rates. - Authentication: Using DKIM, SPF, and DMARC protocols to authenticate your emails can significantly improve your reputation.