Avoid these common mistakes to maintain a good reputation:
- Using Purchased Lists: These lists often contain invalid or uninterested email addresses. - Ignoring Unsubscribes: Failing to honor unsubscribe requests can lead to spam complaints. - Overloading Subscribers: Sending too many emails can overwhelm your audience and lead to high unsubscribe rates. - Neglecting Engagement: Focusing solely on quantity rather than quality can harm your reputation.