Tracking the right analytics is essential to understanding the performance of your email campaigns. Key metrics include:
Open Rate: The percentage of recipients who opened your email. Click-Through Rate (CTR): The percentage of recipients who clicked on links within your email. Conversion Rate: The percentage of recipients who completed a desired action, such as making a purchase. Bounce Rate: The percentage of emails not delivered to recipients' inboxes. Unsubscribe Rate: The percentage of recipients who opted out of your mailing list.
Using these metrics, you can refine your strategy, improve content, and achieve better results.