action buttons

What are Action Buttons in Email Marketing?

Action buttons, also known as Call-to-Action (CTA) buttons, are clickable elements embedded in an email that prompt recipients to take a specific action. These actions could include making a purchase, signing up for a webinar, downloading an eBook, or visiting a website. The primary goal of action buttons is to drive engagement and conversions.

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What are Action Buttons in Email Marketing?
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