What Metrics Should Be Monitored for Mobile Email Campaigns?
Tracking the right metrics can help you understand the effectiveness of your mobile email campaigns. Key metrics include:
- Open Rates: Measure how many users are opening your emails on mobile devices. - Click-Through Rates: Track how many users are clicking on links or buttons within your emails. - Conversion Rates: Monitor the percentage of users who complete a desired action, such as making a purchase or signing up for a service. - Bounce Rates: Keep an eye on the number of emails that are not successfully delivered. - Unsubscribe Rates: Track the number of users who opt out of your email list.