Why is Maintaining a Positive Email Reputation Important?
A positive email reputation is crucial for several reasons:
Deliverability: ISPs use sender reputation to determine whether emails should be delivered to the inbox or filtered as spam. A poor reputation can drastically reduce deliverability rates. Customer Trust: Maintaining a positive reputation helps build and sustain customer trust, which is essential for long-term loyalty. Engagement: High engagement rates, such as open and click-through rates, are often a result of a good sender reputation. Revenue: Effective email marketing can drive significant revenue, but this is only possible with a positive reputation that ensures your emails reach your audience.