What Are Best Practices for Email Design and Content?
Effective email design and content are key to engaging recipients and driving action. Best practices include:
Personalization: Addressing recipients by name and tailoring content to their interests. Clear CTAs: Including prominent and actionable calls-to-action (CTAs). Mobile Optimization: Ensuring emails are mobile-friendly and responsive. Visual Appeal: Using high-quality images and a clean, professional layout. Concise Messaging: Keeping the content brief, relevant, and to the point.