Email segmentation involves dividing your email list into smaller, targeted groups based on specific criteria. Best practices for email segmentation include:
Demographic Segmentation: Segment based on age, gender, location, and other demographic factors. Behavioral Segmentation: Segment based on past purchase behavior, engagement levels, and browsing history. Psychographic Segmentation: Segment based on interests, values, and lifestyle choices. Geographic Segmentation: Segment based on geographic location to send region-specific offers and content.