What are Best Practices for Implementing Retention Policies?
Here are some best practices to consider:
Welcome Emails: Send a series of welcome emails to new subscribers to introduce them to your brand and set expectations. Engagement Scoring: Use engagement metrics to score your subscribers and segment them accordingly. Personalization: Tailor your content to meet the interests and needs of different segments of your email list. Feedback Loops: Implement mechanisms to collect feedback from your subscribers to understand their preferences and improve your email content. Unsubscribe Options: Make it easy for subscribers to opt-out if they no longer wish to receive your emails. A clear and straightforward unsubscribe process helps maintain a positive brand image.