An effective retention policy should cover several key areas:
Subscription Management: Clear mechanisms for subscribers to opt-in and manage their preferences. Segmentation: Grouping subscribers based on their engagement levels and interests for more personalized content. Re-engagement Campaigns: Initiatives to win back inactive subscribers with targeted offers or surveys to understand their disinterest. Data Hygiene: Regularly cleaning your email list to remove or archive inactive contacts. Compliance Checks: Ensuring that all email communications adhere to relevant laws and regulations.