What are the Challenges in Maintaining Retention Policies?
Maintaining effective retention policies comes with its set of challenges:
Data Management: Keeping your email list clean and updated requires continuous effort and reliable data management tools. Compliance: Staying compliant with changing regulations can be daunting and requires constant vigilance. Content Relevance: Ensuring that your emails remain relevant and engaging for all segments of your audience can be challenging. Resource Allocation: Developing and executing re-engagement campaigns can be resource-intensive.