To balance frequency and impact effectively, you need to measure and analyze your email performance regularly. Key metrics to monitor include:
Open Rates: Indicate how many recipients are opening your emails. A decline might suggest you're sending too frequently. Click-Through Rates (CTR): Measure how many recipients click on links within your emails. A high CTR indicates compelling content. Unsubscribe Rates: A rising unsubscribe rate can signal that your emails are too frequent or not relevant. Conversion Rates: Track how many recipients take the desired action, such as making a purchase or filling out a form.