The content of your emails plays a pivotal role in their impact. High-quality, relevant content can compensate for a higher frequency, while poor content can render even infrequent emails ineffective. Consider these content strategies:
Personalization: Tailor content to individual subscriber preferences and behaviors. Personalized emails have higher engagement rates. Value-Driven: Ensure every email provides genuine value, whether through discounts, useful information, or entertaining content. Segmentation: Segment your list to send more targeted and relevant messages. Segmented campaigns often outperform non-segmented ones.