What Are Best Practices for Mobile-Friendly Email Content?
Creating mobile-friendly content involves several best practices:
1. Concise Subject Lines: Mobile screens display fewer characters, so keep subject lines short and engaging. 2. Preheader Text: Utilize preheader text to provide a preview of the email content. 3. Short and Scannable Content: Break up text into short paragraphs and use bullet points for easy scanning. 4. Clear Call to Actions: Place primary CTAs at the top of your email and ensure they are easy to tap.