What Are Best Practices for Preventing Invalid Email Addresses?
Here are some best practices to prevent invalid email addresses from entering your list:
- Double Opt-In: Implementing a double opt-in process ensures that users confirm their email addresses before being added to your list. - Real-Time Validation: Use real-time validation at the point of entry to catch and correct errors immediately. - Regular List Cleaning: Periodically clean your email list to remove outdated or invalid addresses. - Engagement Tracking: Monitor engagement metrics to identify inactive or invalid email addresses.