What Are the Risks of Not Correcting Invalid Email Addresses?
Ignoring invalid email addresses can lead to several risks, including:
- High Bounce Rates: Continuously sending emails to invalid addresses increases your bounce rate, which can harm your sender reputation. - Poor Deliverability: High bounce rates and poor engagement can lead to your emails being marked as spam. - Wasted Resources: Sending emails to invalid addresses wastes resources and reduces the ROI of your email marketing campaigns.