What Are the Legal Guidelines for Email Marketing?
Compliance with legal guidelines is essential to avoid penalties and maintain a good sender reputation. Key regulations include:
CAN-SPAM Act: This U.S. law requires you to include a clear unsubscribe option, a valid physical address, and truthful subject lines. GDPR: Applicable to EU residents, GDPR requires explicit consent for email marketing and gives recipients the right to access and delete their data. CASL: Canada's Anti-Spam Legislation mandates obtaining explicit consent and providing a clear unsubscribe mechanism.