There are several common objectives that businesses aim to achieve through email marketing:
- Increase Sales: This is often the primary goal, as email campaigns can drive direct sales through promotions, discounts, and product launches.
- Boost Engagement: This involves increasing the interaction rate with your emails, such as click-through rates, open rates, and social shares.
- Build Brand Awareness: Emails can be used to introduce new products, share company news, or tell your brand's story to keep your audience informed and engaged.
- Generate Leads: This objective focuses on acquiring new contacts who are potential customers, usually through gated content like eBooks or webinars.
- Customer Retention: Retaining existing customers through loyalty programs, personalized offers, or regular updates is often more cost-effective than acquiring new ones.