What Are Common Issues Detected by Backend Health Checks?
Backend health checks can uncover several common issues, including:
Blacklisted IPs: Addressing IPs that appear on blacklists to restore deliverability. Authentication Failures: Resolving issues with SPF, DKIM, and DMARC to ensure proper email authentication. High Bounce Rates: Identifying and removing invalid email addresses to reduce bounces. Low Engagement Rates: Analyzing engagement metrics to refine targeting and content strategies.