What Are the Key Components of a Backend Health Check?
A comprehensive backend health check includes several key components:
Server Reputation: Regularly monitor the server's reputation as it influences whether emails are accepted or rejected by recipient servers. DNS Settings: Ensure that DNS settings, including MX records, are correctly configured to prevent delivery issues. Email Authentication: Verify that SPF, DKIM, and DMARC are correctly set up to authenticate emails and protect against email spoofing. IP Address Management: Monitor IP address blacklists to ensure your sending IPs are not listed, which would hinder deliverability. Performance Metrics: Track metrics such as bounce rates, open rates, and click-through rates to gauge the campaign's success.