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What Role Does A/B Testing Play in Overstock.com's Email Strategy?

Overstock.com regularly conducts A/B testing to optimize their email campaigns. They test different elements such as subject lines, email designs, call-to-action buttons, and send times. By analyzing the results, they can make data-driven decisions to improve their email performance.

Frequently asked queries:

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What Metrics Does Overstock.com Track for Email Marketing Success?
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What Role Does A/B Testing Play in Overstock.com's Email Strategy?
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