What Metrics Should You Track for Engagement Segmentation?
To effectively segment your audience, you need to track various engagement metrics. Some of the key metrics include:
1. Open Rate: The percentage of recipients who open your email. 2. Click-Through Rate (CTR): The percentage of recipients who click on any link within the email. 3. Conversion Rate: The percentage of recipients who complete a desired action, such as making a purchase. 4. Bounce Rate: The percentage of emails that could not be delivered to the recipient's inbox. 5. Unsubscribe Rate: The percentage of recipients who opt-out from your email list.