What are Common Risks to Brand Reputation in Email Marketing?
Several risks can harm your brand reputation in email marketing, including:
Spam complaints: Sending unsolicited emails can lead to complaints and damage your sender reputation. Inconsistent branding: Emails that don't align with your brand's voice and style can confuse recipients. Poor quality content: Low-value or irrelevant content can decrease engagement and trust. Data breaches: Mishandling customer data can lead to severe trust issues and legal consequences. Broken links: Non-functional links can frustrate recipients and undermine your professionalism.