What Are the Best Practices for Improving Deliverability?
Several best practices can help improve your email deliverability:
Authenticate your emails using SPF, DKIM, and DMARC. Maintain a clean and up-to-date email list by regularly removing inactive subscribers. Use a reputable ESP (Email Service Provider) with good deliverability rates. Send relevant and valuable content to your subscribers to reduce spam complaints. Monitor your email metrics and adjust your strategy as needed.