What Are Common Use Cases for API Calls in Email Marketing?
There are several common use cases for API calls in email marketing:
1. Sending Emails: Automate the sending of transactional emails like order confirmations or password resets. 2. Managing Email Lists: Add, remove, or update subscriber information in your email lists. 3. Tracking Campaign Performance: Retrieve data on email opens, clicks, and other engagement metrics. 4. Personalization: Use API calls to fetch user-specific data to personalize email content dynamically.