Mailchimp boasts several key features that make it a go-to solution for email marketing:
Segmentation: Segment your audience based on various criteria to send targeted emails. A/B Testing: Test different email versions to see which one performs better. Personalization: Personalize your emails with dynamic content and merge tags. Landing Pages: Create landing pages to capture leads and grow your audience. Social Media Integration: Connect your social media accounts to share your campaigns on multiple platforms.