What Are Neil Patel's Views on Email Marketing Metrics?
Tracking the right metrics is crucial for understanding the effectiveness of email campaigns. Neil Patel advises focusing on the following metrics:
Open Rate: The percentage of recipients who open the email. A high open rate indicates strong subject lines and sender reputation. Click-Through Rate (CTR): The percentage of recipients who click on links within the email. This metric shows how compelling the email content is. Conversion Rate: The percentage of recipients who take the desired action after clicking a link, such as making a purchase or signing up for a webinar. Bounce Rate: The percentage of emails that couldn't be delivered to recipients' inboxes. A high bounce rate can harm sender reputation. Unsubscribe Rate: The percentage of recipients who opt-out from the email list. Monitoring this metric helps in understanding content relevance.